rapid product builds & ai enablement by Rob Honeybul, based in London, UK.Taking on select engagements.
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Etapa

Consumer cycling appConsumer cycling app

An AI cycling coach for beginners and returning riders. Built solo through agentic development, from concept to live beta on iOS and Android.

Role
Founder
When
2026 — Present
Website
getetapa.com

Etapa is a coaching app for cyclists of all levels. Riders pick a goal, such as a first sportive, and say which days they can ride. Etapa builds a plan around their week, explains what each session is for in plain English, and adapts when life gets in the way.

I built the entire product solo through agentic development, using Anthropic's tools extensively to build the application, the brand and the marketing materials, and taking it from concept to live beta.

Next projectCatalyst Planet

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